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Google+ Domination for Business (Video 13 of 13): Google+ Tips, Advice & Conclusion September 29, 2013

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Google+ Domination for Business (Video 13 of 13): Google+ Tips, Advice & Conclusion

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Google+ Domination for Business (Video 12 of 13): Google+ Google+1 Button Tips September 28, 2013

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Google+ Domination for Business (Video 12 of 13): Google+ Google+1 Button Tips

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Google+ Domination for Business (Video 11 of 13): Google+ Chrome Extensions September 27, 2013

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Google+ Domination for Business (Video 11 of 13): Google+ Chrome Extensions

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Google+ Domination for Business (Video 10 of 13): Google Realtime Search September 26, 2013

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Google+ Domination for Business (Video 10 of 13): Google Realtime Search

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Google+ Domination for Business (Video 9 of 13): Google +1 Button September 25, 2013

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Google+ Domination for Business (Video 9 of 13): Google +1 Button

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Google+ Domination for Business (Video 8 of 13): Google+ Sparks September 24, 2013

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Google+ Domination for Business (Video 8 of 13): Google+ Sparks

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Google+ Domination for Business (Video 7 of 13): Google+ Hangouts September 23, 2013

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Google+ Domination for Business (Video 7 of 13): Google+ Hangouts

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Google+ Domination for Business (Video 6 of 13): Google+ Realtime Chat September 22, 2013

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Google+ Domination for Business (Video 6 of 13): Google+ Realtime Chat

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Google+ Domination for Business (Video 5 of 13): Google+ Streams September 21, 2013

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Google+ Domination for Business (Video 5 of 13): Google+ Streams

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Google+ Domination for Business (Video 4 of 13): Google+ Circles September 20, 2013

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Google+ Domination for Business (Video 4 of 13): Google+ Circles

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Google+ Domination for Business (Video 3 of 13): Configuring your Google+ Account September 19, 2013

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Google+ Domination for Business (Video 3 of 13): Configuring your Google+ Account

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Google+ Domination for Business (Video 2 of 13): Obtaining a Google+ Account September 18, 2013

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Google+ Domination for Business (Video 2 of 13): Obtaining a Google+ Account

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Google+ Domination for Business (Video 1 of 13): Introduction to Google+ September 17, 2013

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Google+ Domination for Business (Video 1 of 13): Introduction to Google+

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What is NFC? What is the smartphone mobile payments technology known as Near Field Communications? March 6, 2011

Posted by HubTechInsider in Ecommerce, Mobile Software Applications, Telecommunications, Wireless Applications.
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An NFC mobile phone (Nokia 6131 NFCmesso) inte...

Image via Wikipedia

It has been several years now that I have been reading and hearing about mobile phone toting consumers being able to purchase soft drinks from vending machines through the use of SMS texts to the vending machine.

The possibilities of a mobile digital wallet, a North American equivalent of European Smartcards and mobile SMS payments systems, to be used as a payments service for smartphones, certainly include the hypothetical future displacement of the cash register as the payment method of choice for consumers on the go.

NFC, or Near Field Communication, may perhaps have such a potential.

Since the middle of December, in and around Portland, Oregon, Google has been handing out hundreds of NFC kits to local businesses as part of an NFC trial they are calling “Hotpot”.

The Google Hotpot kits include special NFC-capable window decals. NFC is a low power technology that beams and receives wireless information from up to four inches away. When consumers with NFC-equipped telephones such as the latest models of Android operating system cellular phones, scan a NFC-equiped window decal, they will be presented with information on their mobile device such as business hours, reviews, and more.

The hope is that the increasingly mobile consumer will willingly engage with local merchants using this new technology, allowing merchants to interact with the generations of consumers growing up with texting and mobile smartphones in their pockets.

2011 is really shaping up to be the year of NFC, with Google considering building an NFC-based payment service in the U.S. that could make its debut later this year. The technology would let customers pay for items by passing their smartphone over a small reader. A single NFC chip would be able to hold a consumer’s bank account information, gift cards, loyalty cards, and coupons, say the two people, who requested anonymity because the plans aren’t public. Google’s NFC scheme includes an advertising component that would allow merchants to beam a coupon or other reward to customers while they are shopping.

Of course, advanced smartphone owners can already complete mobile transactions by downloading payment applications. Paypal’s iPhone iOS application, for example, lets PayPal users transmit funds to other PayPal account holders. But NFC technology could potentially streamline such transactions. Users of advanced smartphones equipped with NFC technology don’t need to launch an application; they simply wave or tap their smartphone against a small reader device and enter a PIN number on it to authenticate their purchases.

A Google NFC network offering would encounter stiff competition from the start from the likes of companies such as Verizon, AT&T and T-Mobile, the three of whom in November 2010 formed a joint commercial venture called ISIS that plans to launch an NFC-based payments service by 2012. Visa is also field testing several mobile payment technologies, including NFC, and plans a commercial rollout later this year. It is rumored that PayPal, a division of eBay, may test an NFC service in the second half of 2011 as well.

Silicon Valley is hard at work on NFC technology too, with Apple having filed a patent for a process to transmit money between cellular telephones using NFC. Apple recently hired NFC expert Benjamin Vigier away from mFoundry, a startup that helps banks build mobile payments applications. If the next iPhone does come equipped with an NFC chip, then perhaps Apple will process mobile payments through Apple’s iTunes store.

The increased competition and jockeying for position in the NFC space is undoubtedly due to the high stakes involved, as the prize for whoever wins the NFC race is a dominant position in a small but fast-growing market that could displace the cash register in time. A leading market research firm, IE Market Research, estimates that by 2014, NFC-based payment systems will account for a third of the $1.13 trillion in worldwide mobile transactions.

In mid-December, Google, whose former CEO, Eric Schmidt, has said that NFC will “eventually replace credit cards”, in December 2010 bought Zetawire, a Canadian startup with several NFC patents to its name, including a novel method for diners to split up and pay a restaurant bill using their smartphones. If Google does decide to launch an NFC payments network, they would have the built-in advantage of its very large and rapidly expanding installed user base of Android smartphone owners. Every single day, around 300,000 people activate Android telephones, and they accounted for more than 25 percent of the new smartphones shipped in the third quarter of 2010, according to the Wall Street Journal.

The latest version of Google’s smartphone operating system, Android, capable of reading NFC tags is dubbed Gingerbread. Later this year, software updates to Android will let Android smartphones transmit information using NFC as well. In December 2010, Google introduced its Nexus S smartphone, based on Android Gingerbread and carrying an NFC chip onboard. In January 2011, Starbucks announced that customers would be able to start using a bar-code application on their smartphones to purchase coffee in some 6,800 of its stores.

There are obstacles to widespread consumer adoption, however. For an NFC-based payments network to really work, Google needs to convince not just Android smartphone owners but also local merchants who must install NFC readers to process mobile payments. Hotpot, which Google has been promoting heavily, introduces merchants to the NFC technology. NFC is already in heavy use in parts of Asia and Europe.


Want to know more?

You’re reading Boston’s Hub Tech Insider, a blog stuffed with years of articles about Boston technology startups and venture capital-backed companies,software developmentAgile project managementmanaging software teams, designing web-based business applications, running successful software development projectsecommerce and telecommunications.

About the author.

I’m Paul Seibert, Editor of Boston’s Hub Tech Insider, a Boston focused technology blog. You can connect with me on LinkedIn, follow me on Twitter, even friend me on Facebook if you’re cool. I own and am trying to sell a dual-zoned, residential & commercial Office Building in Natick, MA. I have a background in entrepreneurshipecommercetelecommunications andsoftware development, I’m a Technical PMO Director, I’m a serial entrepreneur and the co-founder of TwitterMiners.com & Tshirtnow.net.


Boston’s Skyhook Wireless maps the physical meatspace world so your smartphone can know its location in a minute without slow GPS satellite fixes August 23, 2010

Posted by HubTechInsider in Mobile Software Applications, Startups, Wireless Applications.
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Image representing Skyhook Wireless as depicte...

Image via CrunchBase

Boston’s Skyhook Wireless maps the physical meatspace world so your smartphone can know its location in a minute without slow GPS satellite fixes and tap into the new wave of nascent geo-location services.


Skyhook Wireless software loads onto mobile telephones and other portable devices like netbook computers and tablet computers and in most urban city locations can pinpoint a user’s location within 60 feet, obtaining a position fix in around one to two minutes, much faster than traditional GPS, or Global Positioning Systems, are able to obtain positive location information or even connect, while inside buildings.


When a Skyhook-enabled smartphone checks on its location, it will use the Skyhook Wireless software to scan for nearby cellular towers, Wi-Fi hotspots and available GPS satellites. The smartphone then sends that data to a Skyhhok Wireless server and within seconds can get a positive position fix on where in the world that smartphone is. This three-pronged approach is superior in the field in many instances for obtaining a position as opposed to reliance on GPS alone, which can take minutes to obtain a position fix.


But Skyhook Wireless must continuously update its location database as people move and new hotspots emerge and cease. The biggest challenge is not getting the data, it is managing the chaos that surrounds the shifting database of location-fixing data.


Skyhook Wireless software is part of a thriving emerging market for location-based services. These services include mobile social networks like Facebook Places, Gowalla and Foursquare, which enable “checking in” and broadcasting your location information to friends, announcing, for example, your arrival at a neighborhood restaurant.


To make this possible, Skyhook Wireless has amassed a database of more than 50 billion scanned records of Wi-Fi, cellular tower and GPS signals. This “map” of locations captures nearly 80% of the geographic areas in which the population of the US lives and works daily. In order to gather all of this information, Skyhook Wireless, on any given day, employs 500 drivers to cruise around with laptops and wireless antennas that read Wi-Fi and other signals and correlate them with locations. The company’s ultimate goal is to obtain baseline scans of all the roads and cities across the entire globe.


Skyhook Wireless has among its customers the manufacturers of mobile phones and other consumer devices. Skyhook Wireless software is installed in tens of millions of consumer gadgets, including some netbook computers, cameras, and until very recently, every iPhone, iPad and iPod that Apple shipped. In April, Apple began using its own location data it had been collecting for this purpose over years of iPhone use. In July of this year, Skyhook Wireless inked a deal with Samsung for its smartphones and has agreements with Motorola and Dell as well.


Licensing Skyhook Wireless technology can cost as much as $2 per device. Forbes magazine estimated the company’s 2009 revenues at $25 Million. Skyhook Wireless has around 35 emplyees, was founded in 2003, and has raised around $17 Million from investors to date.


Skyhook Wireless is competing against Apple, Inc., as mentioned previously in this article, as well as giants Google and Nokia, which have both also developed and acquired similar services that use multiple locataion data inputs, like Wi-Fi hotspots for mobile location fixing. It may be significant that in April of this year, Motorola choose to license the Skyhook Wireless technology rather than use Google’s free location software.


The CEO of Skyhook Wireless is Ted Morgan, age 43, the company’s founder.
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