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What’s the difference between a Graphic Designer, an Information Architect and an Interaction Designer? September 15, 2010

Posted by Paul Seibert in Agile Software Development, Definitions, Ecommerce, Mobile Software Applications, Project Management, Social Media, Software, VoIP, VUI Voice User Interface, Wireless Applications.
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Information Architecture is the study of the organization and structure of effective web systems. Information architects study and design the relationships between internal page elements, as well as the relationships and navigation paths between individual pages. They combine Web design, information and library science as well as technical skills to order enterprise knowledge and design organizational systems within websites that help Users find and manage information more successfully. They are also responsible for things like ordering tabs and content sections of a web-based software application.  They try to structure content and access to functions in such a way as to facilitate Users finding paths to knowledge and the swift accomplishment of their User Goals with the System.

Graphic Design is the skill of creating presentations of content (usually hypertext or hypermedia) that are delivered to Users through the World Wide Web, by way of a Web browser or other Web-enabled software like Internet television clients, micro blogging clients and RSS readers. Graphic designers study and design graphic elements, logos, artwork, stock photography, typography, font selection, color selection, color palettes and CSS styles.


Interaction Design is the process of creating an interface for the user to engage with a site or application’s functionality and content. Interaction designers are concerned mainly with facilitating users’ goals and tasks, and use a systematic and iterative process for designing highly interactive user interfaces. Their methodology includes research and discovery techniques such as requirements analysis, stakeholder analysis, task analysis, as well as prototyping, inspection and evaluation methods to define the structure and behavior of a web-based software system.


What’s the difference between Design and User Experience?

  • Design is about changing understanding; user experience is about changing behavior.
  • Design is about intent; user experience is about purpose.
  • Design is about style; user experience is about substance.
  • Design is about the platform; user experience is about the person.
  • Design is about the present; user experience is about the past and future.
  • Design is about action; user experience is about impact.

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